If your brochures are not performing as expected then it’s time to revamp your print marketing strategy by using trusted services for. Firstly, you must understand that brochures are not merely informational pieces. They should be able to deliver a high return on investment.
Therefore, you should have a clear-cut goal in mind when you contact professional printing services on the Gold Coast. In fact, this should be your first step when you set out to create any type of marketing material – be it the banner printing. You might want to create brand awareness or inform your potential customers about your products and services with your brochure.
In addition, you have to think about what you want your customers to do after reading your brochures or banners. In brochures, the desired next step is usually the reader calling your phone number. Let’s see how corporate printing services can help you make your brochures and other print marketing material more powerful.
- Visual Elements: The best way to showcase your complex data and make it easy to understand to any reader is to include some visual elements, such as graphs and charts. Studies have shown that customers respond significantly well to visually stunning, clean and minimalistic graphs and charts that provide some sort of comparison between your products and the products of your competitors, as well as other crucial information. Colour digital printing or off-set printing can help you achieve this goal.
- Benefits to Customers: Most businesses make a common mistake of telling their customers about their services in great detail. Information, such as when your company was established, who the founders are and how many awards you’ve won, is often ineffective and boring when it comes to attract new customers.
Therefore, make sure you include a clean list of benefits that your services can provide to the customers. Tell them how you can fix their problems or make their lives better or easier.
- Special Offers: As surprising as it may sound, it’s very rare to find a brochure that has some attractive, limited time offer to entice prospective buyers. Offering just free consultation cannot make your business stand out. For maximum return on investment, try to include an offer that can at least make new customers contact you in some way.
Source : Wikipedia
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
Business Card Design Advice :
1. Your logo: People are visual so you want your business card to match your blog. Chances are, if someone has come across your blog before, they are likely to remember the design and colors. If your business cards have the same design and colors they will make the connection.
2. Your full name: If you are going to do business with someone, and you are exchanging cards face to face, you will want them to know you by your human name.
3. Your photo: Blogging can be very ambiguous because people don’t see your face. However, when meeting potential partners, or fellow bloggers in person, you want them to remember who it was that had that award winning personality right? Think of it as connecting the dots. They have been to your site, now they see the same logo on the card.
4. Your email address: This is so important. If you make a connection with someone, you are going to want them to follow up with you. Email is the best way to do that. So have it on there!
5. Your Blog’s URL: It seems a little redundant to have your URL when you already have your logo, but not everyone has a blog name that matches their URL. So take the guess work out of the equation and have it on there.
6. Your Social Media Links: Chances are the person you hand your card to is going to want to follow your blog in some way. Make it easy for them to find you on the web.