When it comes to designing and printing a brochure, flyer, magazine, letterhead or virtually any other type of printed material for your business, it can be tough. First, your business’s marketing team needs to figure out which pieces of information to incorporate into each of these materials; then, you need a graphic designer to create an original, high quality, professional and aesthetically pleasing way of presenting that information; finally, you need someone to take those materials and actually print and reproduce them, so that you can disseminate them among customers.
When you work with separate people (or groups of people) for the drafting, design and printing of your marketing materials, it’s easy for the entire process to become confused and convoluted. At Aussie Advertising Agency, we try to keep all of those services under one roof. In addition to offering printing services, we also provide graphic designers for hire on the Gold Coast.
Many of our customers make use of both our services, communicating with our graphic designers to build a brochure or flyer concept, and then sending that design to our printers for mass production. It’s a seamless system that ensures the fastest, most efficient, most reliable and most affordable design-and-print process you’ll find on the Gold Coast.
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer’s job is to present information in a way that is both accessible and memorable.