Looking to get a new logo designed or a brand refresh? Is your logo out dated, old fashioned & boring? Then it’s time to smarten your image up and make a change. Your logo is the first image people see, so its important to have a professionally designed logo that tells potential customers that you are a credible, reliable & established business that takes it’s brand, image and reputation seriously.
If you want a logo that stands out from the crowd and makes a fabulous long lasting impression, contact our team of logo design experts today. At Aussie Advertising Agency we have been designing logos, brands and identities for Gold Coast businesses. We know how to make you look terrific.
Why does my business need a Logo?
Your company logo is one of your company’s most important marketing tools and it is one area of graphic design you should not try to economise on.
Aussie Advertising Agency Gold Coast will organise a time to meet with you to discuss your ideas for a company logo and apply them to the essential graphic design elements with ease, transforming your company branding into a brand-new look that will wow your customers.
You will be supplied with logo concepts and colour schemes to make sure you are happy with the final choice.
Aussie Advertising Agency’s finished art work is supplied in JPG format as well as PDF format with a colour guide to ensure your brand is off to a good start.
We can also design, print your corporate stationery and style guide to ensure your brand is consistent for any other future advertising you opt for. We can design your brochures and website as well!
A logo (abbreviation of logotype, from Greek: λόγος, romanised: logos, lit. ‘word’ and Greek: τύπος, romanised: typos, lit. ‘imprint’) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. “The” in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company’s logo is today often synonymous with its trademark or brand.
Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c. 2300 BCE), coins (c. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks, and the development of printing technology.
As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming. Consultancies and trades-groups in the commercial arts were growing and organising; by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs.
Innovators in the visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colours. Playful children’s books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses.
The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. A renewal of interest in craftsmanship and quality also provided the artists and companies with a greater interest in credit, leading to the creation of unique logos and marks.
By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialised movement with adherents in the United States and elsewhere. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, “Less is more.” Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.